Key partnership forged between Medi2data and Patients Association in patient-centric digital R&D project
Medi2data is collaborating with the Patients Association on a new product development project. The partnership enables patients to directly contribute to the development of Medi2data’s future offering, helping shape digital user experiences that meet the specific needs of patients, not just clinicians.
By sharing a patient-centric culture, the Patients Association and Medi2data are working to make sure the acceleration in digital adoption surrounding health and medical information, doesn’t ignore the needs of the end-user – the patient.
Patient groups are road-testing early versions of new Medi2data technologies, providing crucial feedback that helps Medi2data’s team of developers and user experience specialists refine products and services, ensuring they’re fit for purpose.
All of us are better when we work together
Rachel Power, CEO at Patients Association, said, “We are pleased to be working with Medi2data. This work will mean patient involvement feeds into the design, development and testing of a new product making it more accessible and patient-friendly”.
Richard Freeman, Founder and CEO at Medi2data, said, “We can’t create products without understanding patient needs, challenges and frustrations. The support from the Patient Association is invaluable in allowing us access to a wide range of patient feedback, so we can create new and innovative technologies that empower patients and help them access and manage their own medical information. This approach drives forward Medi2data’s raison d’etre, which has always been to co-produce technologies with partners, end-users and customers”.